Revenue Management

Revenue Management Revenue Management - Competitive Position, Management Diagnostics, CRM, Employee Engagement, Revenue Protection Revenue Management
Revenue Management
   

Business & Market Intelligence - Examples


Phrase by phrase response to a proposed Brand promise shows what phrases resonated with customers and non-customers. Showed what to emphasize in supporting communications depending on the target audience.
 

Revenue Management - Business & Market Intelligence: Phrase by Phrase Responses

 

Compared the strengths and weaknesses of the TV and Print Ads for delivering the message. Enabled the budget to be allocated more cost-effectively according to the objectives for the campaign. This analysis was conducted using additional measures, as well and compared among different audience segments.

Revenue Management - Business & Market Intelligence: Concept Comparisons


Triangulation audit among three different customer/non-customer groups. Those who had left were interviewed to provide insight on retaining the rest, in order to secure revenue through targeted improvements. New customers were compared to non-customers to identify commonalities and characteristics that could be leveraged to attract additional new customers.

Revenue Management - Business & Market Intelligence: Triangulation Audit

 

Revenue Protection

Showed revenue stability and risk based on clients’ perception of the company. The clients who consider the company their main/primary supplier account for only 21% of the revenue, while the clients considering the company only satisfactory account for 62% of the revenue. ‘Satisfied’ clients are not committed clients, and represent a substantial percentage of revenue vulnerable to competitive overtures. Key action items were identified to build a stronger relationship with these clients, in order to secure the revenue.

Revenue Management - Business & Market Intelligence: Revenue Protection


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Revenue Management
Revenue Management
Revenue Management